What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
The importance of marketing can be further highlighted from its various benefits listed below:
1. Marketing Widens the Market,
2. Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services,
3. Marketing Helps in Optimal Utilization of Resources,
4. Marketing Accelerates Other Activities,
5. Marketing Increases the National Income,
6. Marketing Raises the Standard of Living,
7. Marketing Provides Gainful Employment Opportunities,
8. Marketing Stabilizes the Economic Conditions,
9. Marketing Acts as a Basis for Making Decisions,
10. Marketing Provides Maximum Satisfaction of Human Wants.Marketing Helps in Optimal Utilization of Resources.
Types of Digital Marketing
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .